Most agency website audits take hours. Here's how to run a complete, professional audit for any client in under 30 seconds — and send them a branded PDF report the same day.
The traditional agency website audit is a 3-hour process: open Chrome DevTools, run Lighthouse, check headers manually, crawl the site with Screaming Frog, export to a spreadsheet, format a PowerPoint. By the time you're done, you've spent half a day on a deliverable the client will skim for 90 seconds.
There's a better way. This guide walks through how to run a complete, professional website audit in under 30 seconds — covering all six dimensions that matter — and deliver a branded PDF report the same day.
Most "website audits" only check one or two dimensions. A complete audit covers six:
| Dimension | What it measures | Why it matters |
|---|---|---|
| Performance | CDN, compression, cache headers, HTTP/2, image optimisation | Directly affects bounce rate and conversion |
| Security | HTTPS, CSP, HSTS, cookie flags, X-Frame-Options | Affects trust, compliance, and search ranking |
| SEO | Title tags, meta descriptions, Open Graph, sitemap, schema markup | Determines organic visibility |
| Technology Stack | CMS, frameworks, analytics, chat platforms, build tools | Reveals tech debt and modernisation opportunities |
| Accessibility | ARIA landmarks, alt text, semantic HTML, focus management | Legal risk and audience reach |
| Conversion | Lead capture, live chat, CTA presence, A/B testing tools | Direct revenue impact |
Covering all six manually takes hours. The key is using a tool that checks all six simultaneously — in a single scan.
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Pro tip: Run the audit before your discovery call. Walking a client through their own score — especially if it's below 60 — is one of the most effective ways to establish credibility and close a new engagement.
SiteReveal uses four score bands to contextualise results. A score below 50 ("Legacy") almost always means there are quick wins available — slow load times, missing meta tags, or no HTTPS — that can be fixed in a single sprint. A score of 75+ ("Advanced") means the site is well-maintained but there are still optimisation opportunities.
The tech stack detection is often the most valuable part of the audit for agencies. Knowing that a client is running WordPress 5.2 with 47 plugins, no CDN, and a deprecated jQuery version tells you exactly what the modernisation project looks like — before you've written a single line of a proposal.
The "Top Issues to Fix" panel ranks every detected problem by its combined impact on traffic, conversion, performance, and technical risk. This is the section to screenshot for your client — it turns a technical audit into a business conversation.
The most effective agency proposals lead with the audit score, not with your services. A client who sees their own site scored 43/100 — with a competitor at 78 — is already motivated before you've said a word about your retainer.
Yes. You can run one free audit per day with no account required. The Pro plan ($29/mo) gives you unlimited audits, and the Agency plan ($79/mo) adds white-label PDF reports, team seats, and scheduled monitoring.
Yes. You can audit any publicly accessible website. This is one of the most common use cases for agencies — auditing a prospect's site before a pitch, or benchmarking a client against their top three competitors.
SiteReveal detects 60+ technology categories including 30+ JavaScript frameworks, 20+ CMS platforms, and 60+ chat and live chat platforms. Detection is based on multiple independent signals (script URLs, DOM variables, HTTP headers, meta tags) with confidence scoring — not just a single pattern match.
Get a free Website Intelligence Score™ covering security, performance, SEO, and technology stack.
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The SiteReveal team builds tools that help developers, marketers, and founders understand what's really happening under the hood of any website — from security posture to performance bottlenecks and technology stack fingerprinting.
